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Naturally, the first reason people start their own business is to make money. This can be the sale of various goods or services. However, it is not enough just to sell something, and you need to be able to optimize prices in order to compete in the market. It seems to many beginners that this is a simple matter. They...

For a business to flourish, it is extremely important to focus on the customers. It is the customer feedback or experience that can make or break a business. This is especially significant for budding businesses that need more attention to assess the needs and demands of the clients. Customer expectations are a set of behavior, feelings, and perceptions about...

Effective digital marketing needs to be data-driven, but data flows in from a number of disparate sources, making it hard to see the whole picture at once. To truly understand the extent to which any of your marketing activities are performing well, you’ll need to run dynamic reports that incorporate factors like ad campaign parameters, customer lifetime sales, support...

In today’s fast-paced world, we see impressive technological developments made every day. These advancements have positively affected society at large and changed the way we do things. Moreover, new tech has also changed how business functions and thereby, increasing customer's expectations. Because of such technological advancement, consumers want easy access to different services and products. The most obvious example is...