As a host of different other areas of life, there is no doubt that politics has been influenced in a big way by technology. However, when the world moves at such a rapid pace, it can sometimes be difficult to identify what these changes actually are. Well, let’s have a look at a few of them in a closer level of detail right here and now.
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A Tool for Keeping up with Current Trends
Thanks to the huge impact of social media, this has meant that more and more people have a voice and are able to share their opinions far and wide. For politicians, this now means that they have easy access to what vast swathes of the public are thinking, and they can make policy decisions accordingly. Of course, this strategy comes with its fair share of risks as it is going to be impossible to keep everybody happy all of the time. Not only this, but people like to imagine that politicians have convictions of their own, and they are not simply following along with the crowd.
A Platform for Campaigning
Online campaigns are gaining more and more traction, and social media is a tool that is playing a big role in this. No longer campaign strictly limited to what happens in person or television interviews. For this reason, politicians have to be more ‘switched on’ than ever before. Every single moment that they are out in the public eye has the potential to be filmed, reported on, and uploaded onto social media. At the same time, politicians also have the immense power to run campaigns of their own and generate a huge following online.
Open up a Dialogue with the Electorate
Politics can be more of a two-way conversation than it ever was before. With the means of communication at many people’s fingertips, this means that politicians can engage with the electorate directly and find out what they are thinking about all sorts of important issues of the day. There are also plenty of companies and agencies that have sprung up with the aim of aiding political campaigns. For example, an agency like Tatango specializes in SMS campaigns for politics. The idea and main goal were for this technology to act as an aid to democracy, but this has not always been the case.
Access Voter Information
The vast amounts of data available online these days can be used for all sorts of different purposes. Of course, there is something of a grey area overusing them for political benefit, but there is no doubt that this is one of the other main areas in which technology has played a major role in politics.
As you can see from this list of reasons above on its own, there are plenty of different ways in which technology has been impacted in a big way by technology, and this is a trend that is only set to continue in our interconnected world.