Selling products on Amazon is a very popular way for people to get into eCommerce, and it comes with lots of benefits. You don’t need to have a lot of money to get started, and you never have to actually hold inventory. You don’t even need a website. However, the FBA model does have a few drawbacks you need to be aware of. You should also know some of the techniques successful sellers use so you can replicate and improve on them. Let’s take a look at a few tips for success for new Amazon sellers.

Success Tips for New Amazon Sellers

Don’t Rely on Amazon for Traffic Only

One of the biggest mistakes people make when selling on Amazon is not building an independent online presence. You have to bring traffic to your listing through multiple channels if you want to increase your chances of success, so consider setting up a secondary storefront with all of your products.

One major benefit of owning a secondary website is that you’ll be able to get more information on your customers and gather their contact information. This will come in handy if you want to get traction for a new product or you want to advertise a sale at some point.

Consider Selling Your Own Products

If you’re thinking of getting your products from Aliexpress suppliers, know that it only takes a quick image search to know exactly where you got them from. This means that someone with more purchasing power could get the same product at a much lower price by buying it in bulk. One of the ways to counteract this is to sell your own branded products. Even if the product is the same as the others, you’ll be able to advertise your brand and stand your product apart. You are also free to make some modifications to the product to make it more unique, though it will require more involvement and resources.

Check Your Orders Every Day

Amazon uses customer service as one of the metrics to gauge a seller’s success. The faster you ship your items and follow through with confirmation, the more visibility you will get on the platform. So, get into the habit of checking your seller central dashboard every day, even multiple times per day if you can. Amazon sends email notifications for sales, but you can’t rely on those. Log in directly and do everything you can to fulfill orders as fast as possible. We also suggest that you sign up for SMS notifications so you can be notified on all your devices whenever you get an order.

Pay Special Attention to Images

Images are everything when it comes to hooking customers and boosting conversions, so choose yours wisely. You can use stock images for your product, but it will make your products easily retrievable and look generic. The images may not showcase the product the best either. Consider investing in professional photography and use lifestyle pictures to showcase how your product can be used.

The primary picture should be a clean image with nothing but the product on a white background. But you’ll be able to add other elements like shots of the products from multiple angles or people using the product on your other images. Your product images are like a window display, so take your time and test multiple ones until you find what works.

If you follow these few simple tips, you’ll be able to increase your chances of striving as an Amazon FBA seller. Don’t be afraid to fail at first and learn through your mistakes if you want to master the platform eventually.