When you’re starting a business, there’s a good chance that you’re too busy developing your product or service to even think about what to name your business. However, you are doing your business a favor by taking time to figure out how to properly name your startup company.
Think of some of the biggest or most inspiring companies in your endeavor to become a successful business owner. Regardless of what the names of the companies are like, there is a reason they were easy for you to remember. You want your customers to remember you in the same way, so
read along to get some tips on how to create a punchy and unforgettable name.
Set a Marketing Strategy
While the quality of your product is important, the way you market it also matters greatly. There are different ways to go about setting a strong marketing strategy, but in doing so, you’ll need to consider your values and how you want your startup to come across to customers. The company’s values, identity, and brand will shine through the website content and help attract more customers.
Make it Memorable
A good business name is not so much part of a marketing strategy, but it is part of the company’s identity. You want the name to be creative and unique, but not to such an extent that it is hard to pronounce or easy to forget. It needs just a smidge of individuality while simultaneously sounding good to the ears.
To get properly started with the naming process itself, it is essential to begin brainstorming, possibly with friends and acquaintances, who can provide input and thus help to boost creativity. If the brainstorming doesn’t go as planned and you need additional input to kick-start the inspiration, there are fortunately some online tools you can resort to. Name generating tools can help you come up with a creative name that sounds good and reflects your business and its values properly. In this way, you might find the perfect name for your business, or you can use the name generators as a source of inspiration. It is up to you!
Get some Fresh Eyes and Ears
Once you have narrowed down your options or perhaps have chosen what you think is the final name, it is good to get outside opinions and assess how other people react to it. What might make sense to you could be confusing to others, which is why it is good to get some fresh eyes – and ears – on your new business name.
Also, it is important to check that nobody else has any legal rights or claims to that name. Again, a simple internet search will reveal whether it is already being used by somebody else. The same goes for the domain name. You want a name that is not already taken, so you can use it for your website.
Sometimes a company starts with a business idea and sometimes it starts with an idea for a cool business name that may or may not work in the end. Regardless of which name you land on, make sure to choose a name that is right for you.
