These days, companies find it difficult to engage with and/or acquire new customers as it is almost impossible to keep the attention of those constantly bombarded with tons of information on and offline. A great way to connect with customers in order to gain their loyalty is by taking the popular high-tech road and embracing digital signage. DS helps brands to build a personal connection with customers, allows more targeted messaging, creates beautiful interactive content that helps to build and develop meaningful engagement.
Table of Contents
- (Guide) How to Improve Customer Loyalty with Digital Signage
- Reinforce Branding
- Create a Better Customer Experience
- Go Out of your Way to Find the Best DS Software
- Use Interactive Content
- Effectively Manage Inventory
- Personalize the Shopping Experience
- Use User-Generated Content
- Integrate Social Media Platforms
- Promote Customer Loyalty Programs
(Guide) How to Improve Customer Loyalty with Digital Signage
We’ve put together a list of a few of the best ways to develop a base of loyal customers by using DS and ensure a solid relationship with your customer base for years to come.
Marketing your product can be challenging, digital signage offers a great way to reinforce your brand – within this platform you can educate people about your product and your company in a creative way. By creating engaging interactive content, you will be able to better familiarize or re-introduce customers to your company.
Create a Better Customer Experience
There has been a lot of focus lately on how to better customer experience in the retail industry, and digital signage has managed to change the game completely. In-store experiences have not only significantly improved with the introduction of digital signage, but they also became entertaining. Just as an example, in-store navigation, and easy on-the-spot execs to relevant information, helpful digital try-on mirrors, and beautiful dynamic visuals to engage those in lines – they are all created to shape the ultimate shopping experience and build loyalty to the brand.
Go Out of your Way to Find the Best DS Software
The right software is one of those things that fall into the “crucial” category when talking about boosting customer loyalty. Digital signage software equals beautiful, understandable, modern designs, knowledgeable use of fonts, and overall intelligent tool for playing interactive content, operating network of screens, innovative solutions, integration with face recognition software, POS data, gathering, and analysis of information, etc. Among our key requirements was the ability to use Apple TV, so the choice was obvious – we use Kit Cast digital signage software.
Use Interactive Content
Interactive retail displays will help your store engage and connect with your customers. Digital signage is often referred to as the “silent salesmen” as dynamic visuals can grab customers’ attention in a way nothing else can. Customers can get needed information on the spot, engage in an interactive conversation, browse freely and interact on their own terms. This kind of customer service is described as “more comfortable.” People feel fully in control and don’t feel pressured to make a purchase. Interactive retail displays are highly beneficial for improving customer loyalty.
Effectively Manage Inventory
Digital signage software can offer a lot of benefits to the businesses, one of those being able to integrate with POS technology. You will be able to track your sales and automatically update your displays. Within seconds you can update the menus, the specials, the in-stock items, the promotional items, etc. One of the best digital signage tools for customer satisfaction.
Personalize the Shopping Experience
With digital signage, you can create audience-specific content. Newest digital screens use facial recognition to personalize shopping experience and to give in-store advice and suggestions based on the previously made purchases.
Use User-Generated Content
More than 60% of adults in the U.S. say they’re likely to make a purchase based on a friend’s post. Find a way for people to promote your store on social media platforms.
Integrate Social Media Platforms
Display your online content, encourage customers to participate in your SM content stream. People love to have a chance to see their content up on the big screen. Incorporating your customer’s social media posts into your brand’s digital signage ads depth to your relationship, your brand is automatically associated with your customer’s lifestyle. Digital signage is also a highly efficient tool for displaying social media recommendations. This kind of input is invaluable for helping your current customers come to a decision they may have trouble making.
Promote Customer Loyalty Programs
Digital signage provides a great platform to promote your customer loyalty programs. Rewarding your customers with freebies, discounts, gift cards or company merch is a great way to build a loyal base. Needless to say, all customer loyalty related events should be visually displayed to promote your brand.