A widget that allows the user to verify the age is required in online stores that sell tobacco products, alcoholic beverages, adult products, and other similar goods. By confirming the age, the user gets access to the catalogue and the opportunity to make purchases, and the seller complies with the law and prevents sanctions. The widget may consist of “Yes” or “No” answers. Some implement the need to specify the exact date of birth.

The Importance of Free Age Verification Protecting Your Business and Your Customers

In most cases, companies mistakenly think they need an innovative approach or a super powerful, expensive tool to attract attention to the site, generate leads and convert them. The good news is that you can achieve all of this and more, increase your ROI, and build brand loyalty in a cheaper yet highly professional and effective way. And it’s widgets with free age verification.

Table of Contents

Free Pop-Up Settings for Age Verification

It is necessary to fill in the content for each language version of the site. You must complete the following settings fields:

  • Age. The age limit is displayed by a bright, large inscription (for example, 18+).
  • Window title. A question the buyer must answer by clicking the buttons in the window (for example, are you over 18 years old?).
  • Text. Text explaining the need to verify your age.
  • Confirmation button text. Age verification button text (for example, yes, I’m over 18).
  • Opt-out button text. The text of the button is to be clicked by a customer that does not verify age (for example, no, I’m under 18).
  • Redirect the link after opt-out. The link to the page to which a buyer who has not verified age will be redirected.

When visiting the site for the first time, your buyers must confirm that they meet the legal requirements for purchasing products with age restrictions.

What are the Benefits of Age Verification?

Age verification provides many benefits to businesses beyond simple compliance. Such services are a security guarantee, allowing only authorized users to access age-restricted information or services. With the help of such widgets, you can reduce the risk of fraud against your business or identity theft. This leads to increased customer trust, sales, and loyalty.

Age verification provides businesses with greater compliance, which can reduce the risk of penalties, fines, and reputational damage. In some jurisdictions, companies may be held liable for the actions of minors who access age-restricted content or services. By verifying the age of their customers, entrepreneurs can reduce the risk of a negative impact on their business. Also, such a system can help companies better understand their customer base. By collecting age data, companies can gain insights into the preferences and behaviours of different age groups that can be used to tailor products and services, improve marketing efforts, and ultimately increase revenue.

The Importance of Free Age Verification: Protecting Your Business and Your Customers

While some companies may be hesitant to implement age verification due to concerns about the cost and difficulty of implementation, the benefits of age verification far outweigh the potential costs. Many age verification services are quite effective and profitable and can be easily integrated into any website. Some of these tools offer various additional features to reduce fraud. Companies can protect their reputations, increase customer confidence and drive growth by taking preventative measures to ensure compliance and security.

Why is Age Verification Important?

Online age verification helps e-commerce companies avoid the cost of refunds initiated by parents in response to purchases made by their children without their consent. Despite strict payment card verification rules, most minors easily get around these methods. Without an age verification mechanism, companies cannot guarantee that their products and services are suitable for the end user. The results of selling a dangerous product to minors can be worrisome, as teenagers’ participation in adult-only activities affects their mental and physical health.

Whether you sell in person or online, those who sell age-restricted products need a simple and effective solution to verify a customer’s age. Many companies make the mistake of paying too little attention, alienating digital consumers with high expectations for security. You need to choose an age verification tool that is right for your business and helps keep your confidential data safe. Identomat can help you create a compliant website with automated digital identity features for a reliable and seamless user experience.

If your online store sells products with age restrictions, you must verify the age of your customers to:

  • Comply with federal and state regulations;
  • Protect your reputation;
  • Protection of industry and public standards.

You can do it with free services. The age verification plugin helps prevent sales to minors by enforcing federal, state, and FDA regulations that apply to age-restricted industries. In addition, the plugin checks the age of customers, thus eliminating the need for manual verification or concerns about selling to minors. Various options are available for age verification, such as the traditional yes/no buttons or choosing an age from a drop-down list without entering information manually.

Conclusion

The Importance of Free Age Verification Protecting Your Business and Your Customers

So, the free age verification widgets allow you to set age restrictions for your site content, including your products and services, thereby protecting your business by complying with local age requirements for certain products, such as alcohol, tobacco, and the like. Advanced display rules in such widgets will allow you to set specific triggers for displaying a popup, and redirects will allow you to redirect the user to another page if they are under the legal age.

Age verification is an important step for any adult entertainment service to protect children from inappropriate content. It is also important to note that verification should also be carried out to protect young people. Companies need to know precisely where any content is coming from.

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