For you to attract customers, you need to ensure that your website provides a high-quality experience.

Essential Factors of a Good Business Website

How exactly do you do that?

Well, in this article, I’ll give you eleven essential factors that will help you create a high-quality experience for your business website.

(Top 11) Best Essential Factors of a Good Business Website

Let’s get started.

1. Use a Professional Website Template

An important yet often overlooked factor is website design. This is a crucial first step that needs to be done right because website design is essential to hook your audience and make an excellent first impression.

You don’t need to use cutting-edge design for your website, but rather your site should:

  • Be easy to use
  • Aesthetically pleasing
  • Function correctly

Don’t worry if you have no experience in website design or coding. There are plenty of tools on the internet to help you build a business website. They’ll provide you with designer-made templates which you can customize. All you need to do is move around the elements inside and fill it with content.

Here are some great samples of designer-made templates:

2. Website Speed

You’ll want to ensure that your website is fast because page speed is a ranking factor in the Google algorithm. Meaning that the faster your website loads, the higher its rank will be. Higher rank leads to increased organic traffic, as you’ll be higher up on the SERP.

Not only that but having a faster website also means getting a better visitor experience. A slow website will lead to a bad user experience. A bad user experience leads to an increase in bounce rate and a loss of traffic.

To solve this problem, you should continuously monitor that your site takes no longer than three seconds to load because 40% of users will leave your site if it takes longer to load. You can use tools like GTmetrix to monitor your site’s speed and performance, and they’ll also write a report of what’s slowing down your website.

3. Valuable and Relatable Content

One of the essential factors related to a high-quality experience is creating strong, valuable, and relatable content.

Content is what you use to communicate with your audience about the products and services you provide. When creating content, you should ensure that it is=:

  • Clear and concise
  • Accurate and fact-checked
  • Free of errors
  • Trustworthy
  • Valuable and relevant
  • Constantly updated

Also, place keywords users type the most about the page’s subject or product and service. This will increase its likelihood of appearing high on search engine results pages. Be sure to avoid keyword stuffing and follow the best SEO practices.

4. Optimize Call-To-Action Buttons

Call to action are buttons used to encourage your visitors to perform a particular action with the hopes of generating a conversion. This could be like “Try for Free Now,” “Buy Now,” or “Book an Appointment.”

You should utilize these buttons to their fullest and tell your customers what they can do. Assume that your customers don’t know what to do and lay it to them to contact you or where they can buy the product.

To do this, you should make the CTA button prominent and visible after the UVP is clearly presented and you have your visitor’s attention.

5. Search Engine Optimization

A good business website should rank high on search engine results pages (SERPs). To do this, you need to do search engine optimization by optimizing your keywords, meta tags, headings, and content.

If you’re unfamiliar with SEO, you can always use SEO tools like Moz to help you.

6. Mobile-Friendly

Over 50% of web traffic comes from mobile devices. So you want to ensure that your customers also get a pleasant experience on their mobile devices too. Like the desktop interface, if your mobile site is not optimized, it won’t rank high on the mobile SERPs.

To optimize your site to be mobile-friendly, you can use the website builder mentioned at the beginning of the article to create a new layout for your mobile site directly from it. Usually, the website builder will, by default, try to optimize it for mobile, but you should still tweak it on your own for maximum optimization.

7. Utilize Backlinks

Backlinks are links from other websites to your page, and they are essential if you want to rank high on SERPs. The more backlink you have, the better your rank will be.

To earn backlinks, you can do these simple things like:

  • Become a Source For Reporters and Bloggers by using HARO.
  • Publish high-quality content that will be linked to by other sites as a reference.
  • Partake in guest posting.

8. Social Proof

Reassure your audience that your products or services are legit and worthwhile before they spend their money. Usually, they’ll require some sort of positive feedback from previous buyers as proof.

To do this, make sure that you have a dedicated page for your product reviews. This could be in the form of reviews and testimonials. Not only that, but you can also use social proof by creating positive posts from your social media.

If you’re just starting, offer new customers a discounted price in exchange for an honest testimonial and review.

9. Make It Easy To Buy

If you are an eCommerce business, try to make the checkout process as quick, smooth, and seamless as possible. One of the reasons people leave an eCommerce site is the long and complicated checkout process.

So, make sure that the checkout page is simple to navigate. Give buyers a simple yet thorough walkthrough of the entire process. You don’t need to ask visitors to sign up for your site. Instead, allow them to use their social media accounts or even let them check out as guests by only asking them the necessary payment and shipping questions.

10. Ensure Security

Your website should have multi-layered security features and malware protection. This includes firewalls, malware detection, malware removal, and protection from hacking attempts.

Not only that, but strong passwords should also protect your site. It should be regularly backed-up because you can never be too confident and prepare for the worst. Your hosting provider should provide you with this feature.

Lastly, your site needs to have an SSL certificate because, In 2018, Google made SSL a critical ranking signal to their algorithm. Websites that don’t have the certificate will be deemed unsafe and insecure by Google’s Chrome browser.

11. Proper Maintenance

A good practice is to perform routine maintenance for your website. You never know if you have any issues with your site if you don’t regularly monitor and maintain it. A well-maintained website should not have:

  • Broken links – Your external and internal links should point to the correct working page.
  • Missing images – Ensure that there are no broken images that fail to show up on a page.
  • Outdated information – You’ll need to be up-to-date with the latest information.


I’ve given you eleven factors of a good business website. All that’s left for you now is to start applying the elements to your website. Remember that choosing the right template is crucial because you can’t go back and change it once selected, so take your time in deciding. Good luck!